4 Powerful Features of a Real Estate Website

By | January 28, 2019

The nature of the web platform is becoming dynamic and interactive, and this has influenced all types of businesses including real estate. The real estate industry is highly becoming competitive because both the customers and businesses are either buying, selling, renting, or leasing properties. And so a good website with responsive and informative design can go a long way in addressing the needs of the customers.

A real estate agent should have a property listing website that can enable him/her to reach his target audiences. Real estate web designers such as BWG IDX ensures that your site has the powerful features that can allow your audience to navigate through your WordPress Real Estate Website.

The following are some of the best features of a real estate website.

  1. WordPress compatibility

This is an essential feature not only to a real estate website but to all business websites. The website should have user-friendly and clear navigation. The customers should be able to find the kind of information that they want from the property listings easily on your website.

Your website should also have an advanced search or filter options to let your customers find specific properties easily. The online real estate market has become quite competitive, and if your site is not search friendly, then you will lose a massive number of customers because they will move to a more user-friendly site.

  • Internet Data Exchange [IDX] integration

IDX is a must-have for all real estate websites. It allows data from local multiple listing service [MILS] databases to feed into comprehensive and up-to-date listing pages on the realtor website. A top-notch real estate website design plan should have integrated internet data exchange [IDX] features at the features list.

Your real estate website should have a visible and home search tools so that the customer can launch into a listings search. The IDX features include Advanced Search, Listings for SEO, Market Reports, Sold Data, Map Search, etc. These features can boost your website’s SEO scores.

  • Great Mobile Responsive Design

Research shows that 65% of customers surf the internet using their mobile phones. So a good real estate site should be mobile responsive so that it can cater to this bigger percentage of customers. You should ensure that the website can work on any device and the customer can adjust to any size without compromising quality. If you do this, you will make the customer’s experience smooth and enjoyable.

  • The Customer Relationship Management [CRM] Integration

Customer Relationship Management [CRM] is a tool used by realtors to manage their interactions with their current and potential customers. A real estate agent should have all his contacts organized on his website’s dashboard. CRM integration is good for a website. It means you spend less time entering customer details manually into the CRM from various inlets, it generates more leads, higher conversion rates, and with the use of CRM, the customer becomes better-informed. So all these benefits of CRM make it a must-have feature for a real estate website.